{"id":537,"date":"2021-10-11T05:11:31","date_gmt":"2021-10-11T05:11:31","guid":{"rendered":"http:\/\/blog.effi.com.au\/blogs\/?p=537"},"modified":"2021-10-11T05:18:24","modified_gmt":"2021-10-11T05:18:24","slug":"why-are-my-leads-not-converting-enough","status":"publish","type":"post","link":"http:\/\/13.210.238.202\/blogs\/2021\/10\/11\/why-are-my-leads-not-converting-enough\/","title":{"rendered":"Why are my leads not converting enough?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Now we can all agree that generating leads is important but it\u2019s not an end all be all. Once you have those leads, you need to put your best foot forward to capture value from them. It\u2019s how you handle and work on those leads that determines whether they convert or not.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">So how do we handle them right?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Lead conversion is all about turning leads into an opportunity, nurturing them and converting them into loyal paying customers. It\u2019s about creating an experience compelling enough for them to choose you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below are the most common reasons why leads don\u2019t convert along with valuable tips to solve those problems. Let\u2019s get to it\u2026<\/span><\/p>\n<h2><b>Here are a few reasons why leads don\u2019t convert<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><img data-attachment-id=\"546\" data-permalink=\"http:\/\/13.210.238.202\/blogs\/2021\/10\/11\/why-are-my-leads-not-converting-enough\/cold-leads\/\" data-orig-file=\"https:\/\/i2.wp.com\/13.210.238.202\/blogs\/wp-content\/uploads\/2021\/10\/cold-leads.jpeg?fit=900%2C724\" data-orig-size=\"900,724\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"cold leads meme\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/13.210.238.202\/blogs\/wp-content\/uploads\/2021\/10\/cold-leads.jpeg?fit=300%2C241\" data-large-file=\"https:\/\/i2.wp.com\/13.210.238.202\/blogs\/wp-content\/uploads\/2021\/10\/cold-leads.jpeg?fit=900%2C724\" loading=\"lazy\" class=\"size-medium wp-image-546 aligncenter\" src=\"https:\/\/i2.wp.com\/blog.effi.com.au\/blogs\/wp-content\/uploads\/2021\/10\/cold-leads-300x241.jpeg?resize=300%2C241\" alt=\"cold leads meme\" width=\"300\" height=\"241\" srcset=\"https:\/\/i2.wp.com\/13.210.238.202\/blogs\/wp-content\/uploads\/2021\/10\/cold-leads.jpeg?resize=300%2C241 300w, https:\/\/i2.wp.com\/13.210.238.202\/blogs\/wp-content\/uploads\/2021\/10\/cold-leads.jpeg?resize=768%2C618 768w, https:\/\/i2.wp.com\/13.210.238.202\/blogs\/wp-content\/uploads\/2021\/10\/cold-leads.jpeg?w=900 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>Confusing messages<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Before you even start communicating, ask yourself one very important question: what am I trying to say? Be absolutely sure what your company is all about and what you\u2019re trying to accomplish for the customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example: \u201cI\u2019m a mortgage broker. I believe that everyone deserves professional guidance and access to a wide range of options to make a well-informed decision on their mortgage. My goal is to match each client with the right lending solution and present their case in the best light in front of their chosen lender\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Boom. You clearly stated your business value and purpose so that customers know what you stand for and what your goals are. Your comms are not meaningless noise anymore. It makes it easier for customers to connect with and understand you.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>Failure to provide clear directions<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Decide what it is you want the leads to do? Do you send a personalised welcome letter with further description of what you can do for the client? Do you write it in a professional manner? Do you respond to their request promptly?\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>Poorly designed website<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Make your page welcoming, simple and clean. Remember that every contact with your brand leaves an impression. Your online support wasn\u2019t the nicest? The website took too long to load? They got harassed by an unwanted newsletter? The customers will remember every little detail and it will automatically change their perception of your brand. Make sure that every single touch point with your brand is as pleasant and positive as possible. Little things matter.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Inconsistency<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Consistency, consistency, consistency. <\/span><\/i><span style=\"font-weight: 400;\">Whether you post on a social media platform, write a newsletter, design your website, or prepare an ad, it all has to be on brand. The same tone of language, same visuals and same purpose behind it- that\u2019s what makes your comms strong, efficient and appealing to customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Give your customers something consistent, something to remember you by, something that immediately distinguishes you from your competitors.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>Industry babble<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember that you\u2019re talking to a prospect. Don\u2019t overwhelm them and make them feel less intelligent with all your industry jargon. Be personable. Speak person-to-person. Write in the first person so the leads can assume a direct one-on-one relationship with you.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Lack of credibility<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your leads should be able to easily find signs that prove your expertise. Just be clear, honest and confident. Profoundly disclose your qualifications and testimonials on your website and social media. Demonstrate how you have contributed to people\u2019s success with case studies and testimonials.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t just do your work and get on with it. What do you write on your blog and social media? Tell people the last thing you did that you were proud of. Tell them about the work project that you just finished that made you super happy. It\u2019s good to be proud of stuff you have worked hard on. This gives potential customers insights on what to expect and more reasons to choose your service.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Hard sell<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s best not to chuck the hard sell down people\u2019s throats. When it comes to calls to action (CTAs), beware of the \u2018CLICK HERE NOW\u2019 or \u2018BUY NOW\u2019 trap. You\u2019re coming on way too strong. Tone down your language can actually encourage more people to click through and eventually convert. Hard sell can feel a bit too intense and stop people from poking around and investigating further. Ease them in slowly and you\u2019ll have a better chance of getting that lead conversion at the end of the process.\u00a0<\/span><\/p>\n<h2><b>Here\u2019s how you can ensure higher conversion<\/b><\/h2>\n<p><img data-attachment-id=\"547\" data-permalink=\"http:\/\/13.210.238.202\/blogs\/2021\/10\/11\/why-are-my-leads-not-converting-enough\/lead-conversion-meme\/\" data-orig-file=\"https:\/\/i0.wp.com\/13.210.238.202\/blogs\/wp-content\/uploads\/2021\/10\/lead-conversion-meme.jpeg?fit=540%2C283\" data-orig-size=\"540,283\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"lead conversion meme\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/13.210.238.202\/blogs\/wp-content\/uploads\/2021\/10\/lead-conversion-meme.jpeg?fit=300%2C157\" data-large-file=\"https:\/\/i0.wp.com\/13.210.238.202\/blogs\/wp-content\/uploads\/2021\/10\/lead-conversion-meme.jpeg?fit=540%2C283\" loading=\"lazy\" class=\" wp-image-547 aligncenter\" src=\"https:\/\/i2.wp.com\/blog.effi.com.au\/blogs\/wp-content\/uploads\/2021\/10\/lead-conversion-meme-300x157.jpeg?resize=334%2C175\" alt=\"lead conversion meme\" width=\"334\" height=\"175\" srcset=\"https:\/\/i0.wp.com\/13.210.238.202\/blogs\/wp-content\/uploads\/2021\/10\/lead-conversion-meme.jpeg?resize=300%2C157 300w, https:\/\/i0.wp.com\/13.210.238.202\/blogs\/wp-content\/uploads\/2021\/10\/lead-conversion-meme.jpeg?w=540 540w\" sizes=\"(max-width: 334px) 100vw, 334px\" data-recalc-dims=\"1\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contact the leads as soon as possible. <\/b><span style=\"font-weight: 400;\">Remember that leads are a fresh commodity to your business. Even a day\u2019s delay can make them lose interest in your brand.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Serve them, not yourself. <\/b><span style=\"font-weight: 400;\">Be humble and address their concerns to\u00a0 ensure they are satisfied with what you\u2019re offering. Give them tailored content that is relevant to their situation.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Regularly follow-up and be helpful.<\/b><span style=\"font-weight: 400;\"> This shows your leads that you care about their needs and are ready to provide all necessary services they want. Stay in their radar without ever being annoying.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Divide your team into 2 divisions <\/b><span style=\"font-weight: 400;\">&#8211; one that handles all existing customers, and the other that takes care of all new leads you have just generated.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create content geared towards lead progression<\/b><span style=\"font-weight: 400;\"> to help leads move further down the funnel and get things moving.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Re-engage past leads. <\/b><span style=\"font-weight: 400;\">Focus on the leads you already have, dig deeper and see how you can customise your offer to fit them. We have to stress that leads are people, just like us, so sometimes they need a good nudge or more convincing to come to a decision.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lead to lead, it changes.<\/b><span style=\"font-weight: 400;\"> If you\u2019re working with a lead, try to understand where they came from and always connect to that.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So there you have it! We know, mind blowing, isn\u2019t it?\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Just keep going and never give up.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">We are not going to say that lead conversion was easy because it really wasn\u2019t. But we think mortgage brokers have a real tenacity about them and they are very hard workers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the end of the day, it\u2019s all about pushing your brand forward. If you keep gathering feedback from customers, experimenting with new ideas and delivering the service that you\u2019re proud of, your customer base will grow and they will stand behind to support you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Effi is not only a lead provider, but a branding company that is always pushing for more brand exposure for our brokers. If you purchase leads on Effi, you have 100% ownership of those leads. They don\u2019t go to another broker. We make sure the leads that come in are serious leads which means they show strong intention and strong interest on the top loan comparison sites. They want to hear more about your service and want to connect with you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On top of that, via the Effi portal, brokers can easily engage and build relationships with these leads to convert them into customers. All that is left is providing genuine value and building awareness about your service. If you want to garner the best results, you need to have patience to nurture those leads throughout the stages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need further help and assistance, drop us a line via <\/span><a href=\"mailto:support@effi.com.au\"><span style=\"font-weight: 400;\">support@effi.com.au<\/span><\/a><span style=\"font-weight: 400;\"> and we will do our best to help.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now we can all agree that generating leads is important but it\u2019s not an end all be all. Once you have those leads, you need to put your best foot forward to capture value from them. It\u2019s how you handle and work on those leads that determines whether they convert or not.\u00a0 So how do &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/13.210.238.202\/blogs\/2021\/10\/11\/why-are-my-leads-not-converting-enough\/\"> <span class=\"screen-reader-text\">Why are my leads not converting enough?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":6,"featured_media":540,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[9],"tags":[],"jetpack_featured_media_url":"https:\/\/i1.wp.com\/13.210.238.202\/blogs\/wp-content\/uploads\/2021\/10\/Lead-nurturing.jpeg?fit=1254%2C836","uagb_featured_image_src":{"full":["https:\/\/i1.wp.com\/13.210.238.202\/blogs\/wp-content\/uploads\/2021\/10\/Lead-nurturing.jpeg?fit=1254%2C836",1254,836,false],"thumbnail":["https:\/\/i1.wp.com\/13.210.238.202\/blogs\/wp-content\/uploads\/2021\/10\/Lead-nurturing.jpeg?resize=150%2C150",150,150,true],"medium":["https:\/\/i1.wp.com\/13.210.238.202\/blogs\/wp-content\/uploads\/2021\/10\/Lead-nurturing.jpeg?fit=300%2C200",300,200,true],"medium_large":["https:\/\/i1.wp.com\/13.210.238.202\/blogs\/wp-content\/uploads\/2021\/10\/Lead-nurturing.jpeg?fit=768%2C512",768,512,true],"large":["https:\/\/i1.wp.com\/13.210.238.202\/blogs\/wp-content\/uploads\/2021\/10\/Lead-nurturing.jpeg?fit=1024%2C683",1024,683,true],"1536x1536":["https:\/\/i1.wp.com\/13.210.238.202\/blogs\/wp-content\/uploads\/2021\/10\/Lead-nurturing.jpeg?fit=1254%2C836",1254,836,true],"2048x2048":["https:\/\/i1.wp.com\/13.210.238.202\/blogs\/wp-content\/uploads\/2021\/10\/Lead-nurturing.jpeg?fit=1254%2C836",1254,836,true],"jetpack-portfolio-admin-thumb":["https:\/\/i1.wp.com\/13.210.238.202\/blogs\/wp-content\/uploads\/2021\/10\/Lead-nurturing.jpeg?resize=50%2C50",50,50,true]},"uagb_author_info":{"display_name":"Effi Author","author_link":"http:\/\/13.210.238.202\/blogs\/author\/effi-author\/"},"uagb_comment_info":0,"uagb_excerpt":"Now we can all agree that generating leads is important but it\u2019s not an end all be all. Once you have those leads, you need to put your best foot forward to capture value from them. It\u2019s how you handle and work on those leads that determines whether they convert or not.\u00a0 So how do&hellip;","_links":{"self":[{"href":"http:\/\/13.210.238.202\/blogs\/wp-json\/wp\/v2\/posts\/537"}],"collection":[{"href":"http:\/\/13.210.238.202\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/13.210.238.202\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/13.210.238.202\/blogs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/13.210.238.202\/blogs\/wp-json\/wp\/v2\/comments?post=537"}],"version-history":[{"count":5,"href":"http:\/\/13.210.238.202\/blogs\/wp-json\/wp\/v2\/posts\/537\/revisions"}],"predecessor-version":[{"id":544,"href":"http:\/\/13.210.238.202\/blogs\/wp-json\/wp\/v2\/posts\/537\/revisions\/544"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/13.210.238.202\/blogs\/wp-json\/wp\/v2\/media\/540"}],"wp:attachment":[{"href":"http:\/\/13.210.238.202\/blogs\/wp-json\/wp\/v2\/media?parent=537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/13.210.238.202\/blogs\/wp-json\/wp\/v2\/categories?post=537"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/13.210.238.202\/blogs\/wp-json\/wp\/v2\/tags?post=537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}